Defeating Sally the Self-Saboteur with Elaine Turso

Elaine Turso built her business on giving other businesses a makeover — brand, website, and CRM, all pulled into alignment for next-level growth. But before any of that works, you have to actually be visible, and Elaine says the thing standing in the way is rarely strategy. It's self-sabotage. In this episode, she introduces us to "Sally" (yes, her self-sabotage has a name and a very specific parking spot), breaks down how one piece of content can fuel weeks of platform-specific posts without ever feeling repetitive, and shares why chasing likes is a trap most of us fall into anyway.About Elaine Turso Elaine Turso gives your business a makeover, focused on brand, website & CRM, all aligned for next-level growth. She's a Business Makeover Specialist and CRM Collaboration Partner.🔑 Key TakeawaysSelf-sabotage is often the real reason people avoid visibility — Elaine names hers "Sally" and has a physical trick (mentally putting her in the trunk of the car) for not letting her drive.One piece of content — a video or blog post — can become the foundation for weeks or months of platform-specific posts, because each platform has a different purpose and deserves different framing.Use AI as an assistant, not a replacement: feed it a transcript for ideas, then rewrite everything in your own voice.Give any new visibility effort a "good college try" — six months minimum — and take a snapshot of your starting numbers so you have something real to measure against.Stop chasing vanity metrics. Comments and shares matter more than likes, because engaging with people who comment pushes your content back out to more people.Every piece of content needs an intention and a clear call to action — posting without one means you won't get a return on it.✔️ Connect With Elaine TursoFacebook: https://www.facebook.com/elaine.tursoLinkedIn: https://www.linkedin.com/in/elaineturso/Instagram: https://www.instagram.com/elaineturso/YouTube: https://www.youtube.com/@elainetursoFree gift — The One with the Follow-Up Strategy (video + worksheet): https://www.elaineturso.com/follow-up✔️ Connect With Host Andrea StenbergWebsite: https://www.thebabyboomerentrepreneur.com/LinkedIn: https://www.linkedin.com/in/andreastenberg/Instagram: https://www.instagram.com/andreastenberg/YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneurFree Courage to Be Visible class: https://my.thebabyboomerentrepreneur.com/courage-to-be-visible-training💖💖 Love the show? Subscribe then please give me a review of Courage to be Visible. It helps more heart-centered entrepreneurs find us.