DEFENDERS' Dave Lindsey on Creating Transformational Growth

What does it take to drive remarkable business growth while building a mission-driven company culture? In this episode of Here We Grow, host Marcia Barnes speaks with Dave Lindsey about the transformative journey of his business, DEFENDERS, and the strategies that led to its unprecedented success. Dave delves into the power of outsourcing non-core competencies, the pivotal transition from an hourly rate to performance-based compensation, and the importance of removing operational bottlenecks. He shares how these strategic decisions not only optimized his company's marketing and sales teams but also fostered a resilient and collaborative work environment.Tune in for a candid conversation as Marcia and Dave provide valuable lessons on leadership, innovation, and fostering a thriving organizational culture and how all three can lead to transformative growth. To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/.