EPISODE · Oct 1, 2025 · 30 MIN
DeFi Product Manager’s Playbook: Crucial Metrics, UX, and Community Growth
from Decentralized Voices · host Daria Volkova
What's the hardest part of building crypto products and how to develop a product combining organic growth and paid incentives? Daria welcomes Vadym Nesterenko — a DeFi researcher, product manager, startup investor, and a great person she has known since 2018, back when web3 was simply called crypto.In this episode, we discuss product management playbook for DeFi, the cold-start problem in startups, and the benefits of building for long-term value vs chasing hype.You’ll learn:🔸 The hardest part of building crypto products🔸 Product metrics in DeFi🔸 Organic growth vs. Heavy incentives🔸 The best way to get started an onchain product🔸 Why product managers less visible in publicEnjoy this episode, and don't forget to like and share it with your friends!❤️🔥 Guest: Vadym Nesterenko, DeFi Researcher, Product Manager, InvestorX: https://x.com/vadymnxWebsite: https://vadymn.com🎙️ Host: Daria VolkovaX: https://x.com/dariastrategyFarcaster: https://farcaster.xyz/dariastrategyPodcast website: https://decentralizedvoices.xyz
What this episode covers
What's the hardest part of building crypto products and how to develop a product combining organic growth and paid incentives? Daria welcomes Vadym Nesterenko — a DeFi researcher, product manager, startup investor, and a great person she has known since 2018, back when web3 was simply called crypto.In this episode, we discuss product management playbook for DeFi, the cold-start problem in startups, and the benefits of building for long-term value vs chasing hype.You’ll learn:🔸 The hardest part of building crypto products🔸 Product metrics in DeFi🔸 Organic growth vs. Heavy incentives🔸 The best way to get started an onchain product🔸 Why product managers less visible in publicEnjoy this episode, and don't forget to like and share it with your friends!❤️🔥 Guest: Vadym Nesterenko, DeFi Researcher, Product Manager, InvestorX: https://x.com/vadymnxWebsite: https://vadymn.com🎙️ Host: Daria VolkovaX: https://x.com/dariastrategyFarcaster: https://farcaster.xyz/dariastrategyPodcast website: https://decentralizedvoices.xyz
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DeFi Product Manager’s Playbook: Crucial Metrics, UX, and Community Growth
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