DEFI Snacks

Tatyana Jones is a true powerhouse in the CPG world. After managing a $500M snacking portfolio at Mars Wrigley and turning around massive innovation portfolios at GSK, she realized the $27B chocolate category was missing something vital: a high-protein option that didn't taste like a compromise. Leveraging years of big-brand firepower and an NYU Stern MBA, Tatyana founded DEFI Snacks to shatter the idea that "healthy" has to be boring. DEFI—short for Delicious Energizing Fitness Indulgence—is a woman-owned revolution in the chocolate aisle. Each gluten-free, grain-free bite delivers 25g+ of clean protein using premium chocolate and sprouted organic buckwheat. By ditching fake sugars and prioritizing satiety, Tatyana is proving that decadent dessert can actually be functional fuel. With a mission that extends beyond the bag, DEFI also gives back by donating 1% of profitable sales to support fellow female entrepreneurs. Inside the Episode: How Tatyana's experience managing global brands at Mars Wrigley and GSK prepared her to disrupt the competitive chocolate space. The science behind using sprouted organic buckwheat and clean protein to create a snack that keeps you full without a sugar crash. Tatyana's strategic approach to spotting white space in the market and building a brand with a mission-driven heart. Shop here! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.