Define Value, Drive Growth by John Ravaris

🍸✨ This episode has been in the making for over a year — and it was worth every second.🎙️Ricky Regalado sits down with John Ravaris — Chief Growth Officer, Founder of UVP Solutions, and author of "Define Value, Drive Growth" — a powerhouse with 35+ years of experience helping businesses across manufacturing, distribution, and services stop blending in and start winning. 💥And trust us… the gems don't stop coming. 💎🚀 Here's just a taste of what they get into:❓ Why should I choose YOU? — The one question every business owner should be able to answer in 30 seconds or less… but most can't.🗺️ The 4D Roadmap™ — Discover. Develop. Deploy. Delight. A game-changing framework that bridges marketing AND sales into one powerful growth engine.🤝 Clients vs. Customers — Why the word you use changes everything about how you show up, sell, and retain.🔍 The power of curiosity — Why the best salespeople ask more than they talk — and how it transforms every relationship.📈 Retention is your growth strategy — Why keeping what you have IS the formula for scaling fast and smart.🧠 Inch wide, mile deep — Why doing two things exceptionally well beats doing twelve things poorly every single time.🎙️Whether you're a cleaning business owner under a million, scaling to $50M+, a supplier rep, a facility manager, or a tech founder — this episode is for YOU. 🧹🏢💼John doesn't just talk theory. He's lived it — from toilet bowl cleaner to Harvard Maintenance to building UVP Solutions from the ground up. This is real talk, real strategy, and real value. 🚀🔚 And he ends it with the one rule he'd institute in business and life. Simple. Powerful. You're going to want to hear it.📖 Grab John's book "Define Value, Drive Growth" on Amazon🔗 Connect with John: www.linkedin.com/in/john-ravaris-128a46a💻 Learn more at: www.uvpsolutions.com✅ Don't miss out on more valuable content and expert advice - Subscribe now! 🌐🚀 Follow us for more insights and success stories from the cleaning and facilities management industry!📸 Instagram: https://www.instagram.com/cleaningandcocktails/📘 Facebook: https://www.facebook.com/cleaningandcocktails/?_rdr📊 LinkedIn: https://www.linkedin.com/company/cleaning-cocktails/posts/?feedView=allC&C powered by:🌐 Route - A platform of business management tools for Sales, Operations, Subcontracting, Community & Education. We are improving the business of cleaning by connecting the entire industry!Join Route Nation! www.getroute.com🎟️ And don't miss C&C Live Chicago 2026 — purchase your tickets now at www.cleaningandcocktails.com