Defined Outcome ETF's - Innovator ETF's - with Graham Day

Graham tells about Innovator ETF's unique Defined Outcome ETF's, designed to protect the assets from downside exposure while seeking to capture a significant portion of any upside.  This "Buffer" strategy follows the strategy used in Structured Notes and Equity Index Annuities, but with some significant differences.  Any investor concerned about losing principal value following a 10 year Bull Market should find this interview to be very interesting.