Defining AI’s Brand and Incentivizing AI Innovation with Erik Huberman

Today, it’s my pleasure to be joined by returning guest Erik Huberman, CEO & Founder of Hawke Media, the fastest-growing marketing agency in the US. A serial entrepreneur, Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results.We dig into Erik’s long track record working in the artificial intelligence space, discuss what’s working and what’s not, and talk about ways to bring the best innovation to education. Erik previously joined The Authority for the episode The Hawke Method with Erik Huberman — Marketing Principles to Help Your Brand Soar.In this conversation, we discuss:Erik’s work in the AI space with HawkeAI and Hawke VenturesThe factors that initially drew him toward AIWhat’s working best right now in the AI space?Defining AI’s “brand” and the hurdles to “better”Hawke’s interest in educationDetermining the potential for AI in educationSave time, better outcomesIncentivizing innovation within the education space Subscribe to The Authority to get more deep-dive interviews with leading authors. It’s available wherever you get your podcasts. Visit https://bepodcast.network to learn more about the Be Podcast Network for educators.About today’s guestCEO & Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.Connect with Erik:https://twitter.com/erikhubermanHawkeTalk Podcasthttps://hawkemedia.com About the hostRoss Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano or LinkedIn