Defining Content Strategy: With Chappell Ellison

Paul Ford may have coined the term “content strategist” but he’s certainly not the only expert in it. This week Paul and Rich are joined by Postlight’s Associate Director of Digital Strategy, Chappell Ellison, to discuss the three pillars of content strategy. She also discusses the difference between editorial and technical content strategists, shares her journey in finding the role, and explains why content strategy work will only continue to grow.Links: Chappell Ellison Chappell Ellison Twitter Probable FuturesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Paul Ford may have coined the term “content strategist” but he’s certainly not the only expert in it. This week Paul and Rich are joined by Postlight’s Associate Director of Digital Strategy, Chappell Ellison, to discuss the three pillars of content strategy. She also discusses the difference between editorial and technical content strategists, shares her journey in finding the role, and explains why content strategy work will only continue to grow. Links: Chappell Ellison Chappell Ellison Twitter Probable Futures See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on October 12, 2021.

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