Defining Content Strategy: With Chappell Ellison

Episode 301 of the Catalyst podcast, hosted by Launch by NTT DATA, titled "Defining Content Strategy: With Chappell Ellison" was published on October 12, 2021 and runs 38 minutes.

October 12, 2021 ·38m · Catalyst

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Summary

Paul Ford may have coined the term “content strategist” but he’s certainly not the only expert in it. This week Paul and Rich are joined by Postlight’s Associate Director of Digital Strategy, Chappell Ellison, to discuss the three pillars of content strategy. She also discusses the difference between editorial and technical content strategists, shares her journey in finding the role, and explains why content strategy work will only continue to grow. Links: Chappell Ellison Chappell Ellison Twitter Probable Futures See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

Paul Ford may have coined the term “content strategist” but he’s certainly not the only expert in it. This week Paul and Rich are joined by Postlight’s Associate Director of Digital Strategy, Chappell Ellison, to discuss the three pillars of content strategy. She also discusses the difference between editorial and technical content strategists, shares her journey in finding the role, and explains why content strategy work will only continue to grow.

Links:

Chappell Ellison

Chappell Ellison Twitter

Probable Futures

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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