Defining Marketing Metrics - This Week in Business

What this episode covers

Stephen Diorio, Director of the Forbes Marketing Accountability Institute, joins hosts David Reibstein and Suneal Bedi to discuss marketing metrics and how data can be analyzed and applied to make better marketing decisions on Measured Thoughts. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 34 minutes long.

When was this This Week in Business episode published?

This episode was published on December 6, 2018.

What is this episode about?

Stephen Diorio, Director of the Forbes Marketing Accountability Institute, joins hosts David Reibstein and Suneal Bedi to discuss marketing metrics and how data can be analyzed and applied to make better marketing decisions on Measured Thoughts....

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.