Defining the New Luxury with Susanne Kaufmann

After becoming the 5th generation to take on the family's hotel, Susanne Kaufmann decided to launch a skincare line to be used in the hotel's spa. Serving as her inspiration for her namesake brand, the Austrian Alps provide key ingredients for Susanne Kaufmann skincare products.In today's episode, Susanne discusses the importance of trustworthy partnerships and product efficacy.Susanne also gives insight into:The process of starting and scaling the brandThe brand's evolving sustainable packagingHow the pandemic affected the brandThe brand's most successful marketing channelYou'll also hear Susanne's advice to her younger self and what's next for the Susanne Kaufmann brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co