Defining Your Ideal Customer Profile and Finding Your Target Accounts

from The Kula Ring · host Kula Partners

Welcome to part one of The Kula Ring's Holiday series! This Holiday season we are going on an ABM journey, first up! Defining an ideal customer and sourcing a target account list to match should be easy, but it isn't. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.

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This episode is 35 minutes long.

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This episode was published on December 17, 2024.

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