EPISODE · Sep 12, 2025 · 53 MIN
Defining your personal brand with Rucita Vassen and Digital Sangoma
from Creative Allies · host Lerato Sokhulu and Carol Williams
📢📌 Most creatives, in the course of their careers, will have to formulate and market some form of personal brand. But how do you position yourself to find the right path, and find the right people to walk it with you? How do you make sure what you’re contributing feels fresh and original? Join us for this thought-provoking episode as musical artist Mandisi Mafu (Digital Sangoma) and designer Rucita Vassen (Ananta Design Studio) share their unique – and quite different – approaches and journeys as creatives. Our guests discuss their process, their challenges, and their advice for emerging artists and entrepreneurs in the creative space, showing there is no “right” way to do it. Only the way that is right for you. Join the V&A Waterfront Artist Alliance WhatsApp Channel: https://whatsapp.com/channel/0029Vaf9cENAojYofiLOcP2b Discover more about the V&A Waterfront Artist Alliance programme and subscribe to our mailer: https://www.waterfront.co.za/artist-alliance-live-art-be-heard/ Follow Ananta Design Studio on Instagram: https://www.instagram.com/studioananta_/?hl=en Read more about the Vassen sisters on House & Garden https://www.houseandgarden.co.za/design/art/viveka-and-rucita-vassen-redefining-design-with-ananta-fc628feb-e7be-400c-bf30-2ab07bf33b57 and Good Things Guy https://www.goodthingsguy.com/business/these-cape-town-sisters-are-taking-africas-stories-to-the-world/ Follow Digital Sangoma on Instagram: https://www.instagram.com/digitalsangoma/ Visit Mandisi Mafu’s website: https://digitalsangoma.com/ Read more about Digital Sangoma’s journey on Musicist: https://musicist.co.za/2023/01/22/in-conversation-with-digital-sangoma/ · · V&A Waterfront Instagram
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Defining your personal brand with Rucita Vassen and Digital Sangoma
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