Defining your personal brand with Rucita Vassen and Digital Sangoma episode artwork

EPISODE · Sep 12, 2025 · 53 MIN

Defining your personal brand with Rucita Vassen and Digital Sangoma

from Creative Allies · host Lerato Sokhulu and Carol Williams

📢📌 Most creatives, in the course of their careers, will have to formulate and market some form of personal brand. But how do you position yourself to find the right path, and find the right people to walk it with you? How do you make sure what you’re contributing feels fresh and original? Join us for this thought-provoking episode as musical artist Mandisi Mafu (Digital Sangoma) and designer Rucita Vassen (Ananta Design Studio) share their unique – and quite different – approaches and journeys as creatives. Our guests discuss their process, their challenges, and their advice for emerging artists and entrepreneurs in the creative space, showing there is no “right” way to do it. Only the way that is right for you. Join the V&A Waterfront Artist Alliance WhatsApp Channel: https://whatsapp.com/channel/0029Vaf9cENAojYofiLOcP2b Discover more about the V&A Waterfront Artist Alliance programme and subscribe to our mailer: https://www.waterfront.co.za/artist-alliance-live-art-be-heard/ Follow Ananta Design Studio on Instagram: https://www.instagram.com/studioananta_/?hl=en Read more about the Vassen sisters on House & Garden https://www.houseandgarden.co.za/design/art/viveka-and-rucita-vassen-redefining-design-with-ananta-fc628feb-e7be-400c-bf30-2ab07bf33b57 and Good Things Guy https://www.goodthingsguy.com/business/these-cape-town-sisters-are-taking-africas-stories-to-the-world/ Follow Digital Sangoma on Instagram: https://www.instagram.com/digitalsangoma/ Visit Mandisi Mafu’s website: https://digitalsangoma.com/ Read more about Digital Sangoma’s journey on Musicist: https://musicist.co.za/2023/01/22/in-conversation-with-digital-sangoma/ · · V&A Waterfront Instagram

Episode metadata supplied by the publisher feed · Published Sep 12, 2025

Embed this episode

Ready to play

Defining your personal brand with Rucita Vassen and Digital Sangoma

0:00 53:50

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of Creative Allies?

This episode is 53 minutes long.

When was this Creative Allies episode published?

This episode was published on September 12, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Creative Allies episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!