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EPISODE · Jun 15, 2026 · 15 MIN

Definición y rol de las personas

from Digital Marketing Expert · host Ilaria Digital School

Las personas (también llamadas «buyer personas» o «marketing personas») son representaciones semifictionales de los clientes ideales de una empresa. Se construyen a partir de datos reales recopilados sobre los clientes existentes y potenciales, combi...

Episode metadata supplied by the publisher feed · Published Jun 15, 2026

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Definición y rol de las personas

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