Deirdre Breakenridge Introduces PR 2.0 (audio)

from The Voice of Business · host Deirdre Breakenridge

Experienced public relations professional Deirdre Breakenridge defines the greatest revolution in her industry: PR 2.0, the convergence of PR and the Internet which has produced a new breed of savvy web/PR marketers. Deirdre introduces her new book "PR 2.0" with a look at the key tools and techniques of this practice, and how it's being used in the 2008 presidential elections.

Episode metadata supplied by the publisher feed · Published Mar 25, 2008

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Deirdre Breakenridge Introduces PR 2.0 (audio)

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