Deirdre Lester, CEO of Teton Ridge, on leading the premiere Western sports and entertainment brand!

Teton Ridge recently took over The Cowboy Channel giving it the rights to over 600 annual major rodeos worldwide, an important decision. Solidifying the company's place in the industry and consolidating the category! Deirdre has immense experience in the media space having lead NFL star Jay Cutler's Outside company which has a great amount of overlapping audience and was previously CRO of Barstool Sports. She has taken this background and worked hard to bring the Western category to the forefront of American sports. Her energy and efforts have been put towards more mass appeal and expanding revenue and the results show it is attracting a whole new audience! She breaks down Teton Ridge's roadmap for further scale, the economics of the business, and much more.