Del retail tradicional al modelo omnicanal: el caso JYSK, con Carlos Haba [392]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

¿Cómo ha logrado JYSK multiplicar por 4 su presencia en España y Portugal en solo seis años?En este episodio, hablamos con Carlos Haba, director general de JYSK Iberia, sobre el impresionante crecimiento de la marca danesa, su estrategia de expansión en tiendas físicas, la digitalización de la experiencia de compra y cómo están adaptando su ADN escandinavo al consumidor local.Además, exploramos cómo JYSK está apostando por la omnicanalidad, el diseño funcional y la sostenibilidad, mientras se prepara para abrir sus primeras tiendas en centros urbanos.Un episodio imprescindible para entender cómo se construye una marca global desde lo local, combinando cultura empresarial, tecnología y visión de futuro.⭐ [Beloved sponsor] Logicommerce: plataforma ecommerce headless, rápida, escalable y estable

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This episode is 57 minutes long.

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This episode was published on January 12, 2026.

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