Dela-Fare: Jessica Horstmann Savors the Flavors of the First State

"Yes Genius!" is a podcast that explores the power of affirmative thinking, celebrating the impact of saying yes to unexpected opportunities and the unknown. This season of Yes, Genius will give you an opportunity to learn more about our 2024 Social Media Day Delaware speakers and panelists! In today's episode, host Jess Burton is joined by Jessica Horstman, a seasoned digital marketing professional leading the efforts for the Greater Wilmington Convention and Visitors Bureau. Together, they delve into Jessica's journey, exploring a pivotal moment in her college capstone project that set her on her current path. With insights into the intersection of digital marketing and community engagement, Jessica shares her experiences in crafting compelling stories for Delaware tourism. Join us as we uncover the power of saying yes to unexpected opportunities and the impactful results that follow!