Delegating to Assistants with Gina Cotner

In this episode, Alay and Gina discuss:  Differences between different types of assistants.  How the tech layoffs have affected the virtual assistant market.  US versus international virtual assistants.  Generational changes with remote working.    Key Takeaways:  The right-hand person who can do nearly anything is often the first hire of lawyers, even before they can bring on a full-time person.  Younger generations, Millennials and Gen-Z in particular have always built relationships and connections online and do not need the water cooler conversations to create the culture in a workplace.  Create a clear definition of “done” that everyone understands and is on the same page.  Be willing to provide correction when necessary, and deliver professionally and kindly.   Tweetable Moments: “The words you use don’t always indicate the skill level. [It can also vary depending on] the cities you’re in.” —  Gina Cotner “Right now, you can just start writing down: what are the tasks that are repeatable? I do them regularly, they’re not rocket science, they don’t require a law degree, or I’m just not good at it, or I just freaking hate it, and then you want to start handing them over.” —  Gina Cotner “You’re really investing in who you’re going to be in the future.” —  Gina Cotner “When you have a high caliber person, you can coach, you can correct…you don’t have to coddle.” —  Gina Cotner    About Gina Cotner: Gina Cotner is the CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most. Gina has worked remotely for over 15 years on national and international teams. More recently she has focused on the work-life balance, wellness, and personal satisfaction of busy professionals. She is known for developing leaders and having them rise up around her.   Connect with Gina Cotner:  Website: https://athenaexecutiveservices.com/  Facebook: https://www.facebook.com/AthenaVirtualAssistants/  LinkedIn: https://www.linkedin.com/in/athenaea/  LinkedIn: https://www.linkedin.com/company/athena-executive-services/  Instagram: https://www.instagram.com/athena_executive_services/    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: [email protected] LinkedIn: linkedin.com/in/alayyajnik