Delivering a Branded Experience with Derrick Ableman of Northeast Color

With a background in publishing, journalism, and fashion, Northeast Color Marketing Manager Derrick Ableman brings a unique perspective to a company dedicated to helping franchisors maintain a consistent brand experience.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Derrick Ableman, the Marketing Manager for Northeast Color, a business that helps franchisors develop branded experiences. [3:00] Josh welcomes Derrick to Franchise Euphoria. [3:51] Derrick shares about his diverse work history which began with a few publishing-based experiences including being a reader at Random House. [8:26] While working at Random House, Derrick came into another opportunity with Bindle & Keep which led to an HBO documentary being made about the company called Suited. [15:19] Derrick was led to Northeast Color by a friend who would brainstorm business ideas whenever he would visit. [19:40] Franchising is all about creating a consistent experience at each location, which is what Northeast Color focuses on developing. [26:02] With Northeast Color, the quantity of products received isn’t the benchmark to whether they work with a client or not but rather if they can make a measurable difference by taking on that client. [30:49] Derrick touches on how Northeast Color’s clients are being affected by COVID-19 and what they’re doing to help them through this time. [35:09] The factor that sets Northeast Color apart from their competitors is the quality of the custom experience their clients receive. [37:42] If you want to learn more about Northeast Color, visit their website listed below or email [email protected]. [38:31] Thanks for listening, and please reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: [email protected] www.franchiseeuphoria.com www.indyfranchiselaw.com www.northeastcolor.com/ www.facebook.com/northeastcolor/ www.instagram.com/northeastcolor/ www.linkedin.com/company/northeast-color-inc