Delivering More Value to SMB Members, with the Co-Founders of Jupid

This episode of the TechSolutions4CUs podcast, hosted by Finopotamus Publisher John San Filippo, features Anna Khalzova and Slava Akulov, the co-founders of Jupid, discussing their white-labeled solution for credit unions looking to serve small business members. The Core Problem and Jupid’s Solution Jupid aims to close the gap between credit unions and small businesses, particularly new ventures, which often do not view a credit union as their primary financial institution at the company formation stage. The Jupid platform provides a crucial set of tools to help small business owners with compliance, tax filing, and accounting, allowing them to focus on their core business. The Member Experience For a small business member, the Jupid platform simplifies running a business, promising less stress.Formation and Compliance: The platform offers a simple, streamlined process for company formation, with support from the local credit union. It provides a structured timeline of compliance tasks for the year, sends reminders, and can even file documents like franchise taxes on the member's behalf, which can be approved through digital banking.AI Assistant: Jupid features an AI assistant, accessible through messengers like WhatsApp or iMessage. This assistant proactively categorizes transactions and can answer business questions on the go. It gains deep context from various sources, including bank accounts, emails, and web searches, to organize operational data, ensure compliance, and streamline financial preparation.Integration: Jupid integrates with existing tools like QuickBooks, automating manual tasks that business owners or accountants would otherwise have to do. The solution is also designed to be tightly integrated within the credit union's digital banking experience. Business Model and Credit Union Benefit Jupid's model is designed to be a "long-term gain" and a "sticky" relationship for the credit union.Revenue: The recommended model is a subscription service for accounting, tax filing, and compliance, priced at approximately $50 a month, which is a fraction of the average annual cost a small business spends on compliance. Credit unions receive a 20% revenue share from this subscription fee.Acquisition: Jupid offers the company formation service for free if the business owner signs up for a business account and the platform's tax/accounting services, which serves as a powerful acquisition tool. The credit union can also choose to refund the state formation fees as an added incentive.Target Market: The platform is an effective tool for credit unions to target their existing retail members who are already running a business through their personal accounts (estimated at around 25% of a credit union's member base). Implementation and Partnership Jupid is pre-integrated with digital banking platforms like Banno and Q2, with a target implementation time of about four weeks. The ideal credit union partner is one in the $1 to $10 billion asset range that is actively committed to growing its small business presence. Once fully implemented, the platform is designed to be highly self-sufficient, saving credit union staff time. AI and the Future The co-founders emphasize that Jupid's core technology is a proprietary AI system trained on tax laws. To ensure trust, all critical actions and filings are supervised by internal human accountants (CPAs). They predict that AI will become an expected, pervasive layer in every part of life, including banking, driving the need for personalized, faster, and cheaper services.