Delivering results through D2C online ordering with Zal Dordi, Chief Commercial Officer at Slerp

I had the pleasure of chatting on the latest episode of the Stacked⁠⁠ podcast with Zal Dordi, Chief Commercial Officer at Slerp. We had a great chat in BrewDog Waterloo and here are some of the highlights!Here are my three key takeaways from the episode:1️⃣ Customer Obsession: Zal emphasised the importance of being customer-obsessed, just like successful companies such as Amazon and DoorDash. Understanding what your customers want and need is crucial for building a successful business. At Slerp, they focus on helping restaurants own their online ordering and delivery channels, enabling them to provide a better experience for their customers.2️⃣ Building a Restaurant E-commerce Platform: Slerp is not just another marketplace or aggregator. They are a tech company that specialises in building e-commerce platforms for restaurants. By providing online ordering functionality, loyalty programmes, and CRM systems, Slurp helps restaurants engage with their customers directly and build their brand.3️⃣ Mobile Ordering and Repeat Orders: Mobile ordering is on the rise, with over 80% of orders being placed through mobile devices. Slerp's innovative features, such as the "press pay" functionality, make it easy for customers to repeat their orders quickly. This convenience, combined with loyalty programmes, helps restaurants drive repeat business and build customer loyalty.Overall, this episode highlighted the importance of customer-centricity, the need for specialised e-commerce platforms in the restaurant industry, and the power of mobile ordering and repeat orders. If you're in the hospitality tech space or a restaurant owner, I highly recommend giving this episode a listen!