Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.Today, we’re discussing:How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Ecosa’s product development time in halfThe real secret to staying lean while still blowing customers awayWhy genuine word-of-mouth will always beat referral codesConnect with RingoExplore EcosaSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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This episode is 48 minutes long.

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This episode was published on November 2, 2025.

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