EPISODE · May 6, 2020 · 45 MIN
Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod
from PR 360
In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more! Time Stamps● [01:09] Are you a coffee or tea drinker? ● [02:05] Why did you decide to run for office? ● [06:51] Can you give us a brief over about your responsibilities? ● [08:38] What is the process of writing a crisis plan? ● [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?● [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?● [13:32] Do you write your press releases before a crisis?● [14:41] Do you use different mediums to get the message out for different generations?● [16:23] Do you factor in the different social media templates for the crisis plan?● [18:50] Do you use different spokespersons or influencers to reach different generations?● [21:38] How has live streaming playing a part in the overall crisis strategy?● [23:42] Do you think businesses should be using LinkedIn live more?● [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?● [33:19] Do you think podcasting will be the new “fireside chats?”● [34:50] What other forms of digital communication have you found effective getting your message across?● [37:19] How do you combat misinformation?● [40:22] How do you handle criticism, and how do you go about implementing those changes?● [42:14] Do you have advice for other elected officials on creating a crisis plan?● [43:51] Final thoughts?People and Companies, We Mentioned in the Show● Learn more about PR & Politics● Chad Mcleod was our guest today.Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more! Time Stamps● [01:09] Are you a coffee or tea drinker? ● [02:05] Why did you decide to run for office? ● [06:51] Can you give us a brief over about your responsibilities? ● [08:38] What is the process of writing a crisis plan? ● [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?● [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?● [13:32] Do you write your press releases before a crisis?● [14:41] Do you use different mediums to get the message out for different generations?● [16:23] Do you factor in the different social media templates for the crisis plan?● [18:50] Do you use different spokespersons or influencers to reach different generations?● [21:38] How has live streaming playing a part in the overall crisis strategy?● [23:42] Do you think businesses should be using LinkedIn live more?● [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?● [33:19] Do you think podcasting will be the new “fireside chats?”● [34:50] What other forms of digital communication have you found effective getting your message across?● [37:19] How do you combat misinformation?● [40:22] How do you handle criticism, and how do you go about implementing those changes?● [42:14] Do you have advice for other elected officials on creating a crisis plan?● [43:51] Final thoughts?People and Companies, We Mentioned in the Show● Learn more about PR & Politics● Chad Mcleod was our guest today.Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod
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