Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod

In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more! Time Stamps●      [01:09] Are you a coffee or tea drinker?                  ●      [02:05] Why did you decide to run for office?                      ●      [06:51] Can you give us a brief over about your responsibilities?                ●      [08:38] What is the process of writing a crisis plan? ●      [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?●      [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?●      [13:32] Do you write your press releases before a crisis?●      [14:41] Do you use different mediums to get the message out for different generations?●      [16:23] Do you factor in the different social media templates for the crisis plan?●      [18:50] Do you use different spokespersons or influencers to reach different generations?●      [21:38] How has live streaming playing a part in the overall crisis strategy?●      [23:42] Do you think businesses should be using LinkedIn live more?●      [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?●      [33:19] Do you think podcasting will be the new “fireside chats?”●      [34:50] What other forms of digital communication have you found effective getting your message across?●      [37:19] How do you combat misinformation?●      [40:22] How do you handle criticism, and how do you go about implementing those changes?●      [42:14] Do you have advice for other elected officials on creating a crisis plan?●      [43:51] Final thoughts?People and Companies, We Mentioned in the Show●      Learn more about PR & Politics●      Chad Mcleod was our guest today.Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.