Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game

from The Modern Retail Podcast · host Digiday

Consultancies are turning into agencies as agencies grapple for a seat at the table. Alicia Hatch, CMO of Deloitte Digital, the $1 billion ad agency that sits within Deloitte, has insight into why consultancies are built for the modern CMO. On this week's episode of Making Marketing, Hatch discussed the pressures on today’s CMO, why Deloitte believes in having skin in the game, and why in-house doesn’t scare her.

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This episode was published on March 21, 2019.

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