Deloitte’s Mohammed Shaikh on the evolving African media landscape

In this What’s Next with Aki Anastasiou interview, Deloitte’s Mohammed Shaikh discusses the shifting media consumption landscape in Africa. Shaikh is a Partner in Assurance Services, Audit, and Assurance at Deloitte Africa. He also serves as Deloitte Africa’s Media and Entertainment Sector Lead, where he helps clients navigate the evolving challenges and opportunities within the Technology, Media, and Telecommunications (TMT) industry. In this What’s Next interview, Shaikh discusses the evolution of media consumption in Africa over the past ten years. He explains that both global and local streaming platforms have entered the African market, and provides insight into how media and entertainment companies can navigate this dynamic landscape. Shaikh then reveals several key trends in the African media industry, including the rise of local content, competition with social media platforms, and the power of fandoms and communities. He concludes the interview by discussing how media companies and streaming platforms can partner with telcos and banks to deliver better consumer value.