Demand: the one word that will save the planet

This week I muse on the magic that demand brings to the economy: plummeting prices, rising quality and security of supply. Therefore it follows that to accelerate the creation of a sustainable economy, we must be focussing on ways of stimulating demand for renewable energy, electric vehicles and secondary materials to name but three. I talk about how individuals, organisations and policy makers can do their bit. The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life. Hosted on Acast. See acast.com/privacy for more information.