Demistifying the budget

Speaking with someone you don't know about money can be a challenging endevour. Different prospects will have varying goals and objectives, so it is important to have an open mind throughout the process. On this episode of Killer Media Sales, Hosts Russell Stephenson and Alex Whitlock attempt to navigate the challenges and concerns faced by salespeople when discussing the budget of a media project. They also look into the reasons certain prospects will keep budgets close to their chest, the performance of different media channels and the implications this has on the bottom line, as well as the shift in perspective that you can undertake in order to achieve more lucrative outcomes. All of this and much more, on this episode of Killer Media Sales.