Democratizing Digital Twins for the Supply Chain

from Supply Chain Now · host Supply Chain Now

In this episode of Supply Chain Now, host Scott Luton and Matt McKinney, CEO and co-founder of Loop, welcome Suzanne Wilsbacher of Cengage and Ben Smith of Clemens Food Group for a data-driven discussion about the transformation AI is bringing to global supply chains.They dive deep into the messy reality of supply chain data, from disconnected systems and inconsistent formats to lagging digital transformation in transportation and logistics. Suzanne and Ben share real-world examples of how they’re leveraging AI—not just to clean data but to make faster, smarter decisions that avoid costly penalties and improve service quality.Matt highlights the growing importance of scenario planning and digital twins in modern supply chain operations, and how AI platforms like Loop are unlocking new levels of visibility and agility. Together, the panel explores how leading companies are creating decades-long competitive advantages by acting now, starting small, and scaling smartly.Jump into the conversation:(00:00) Intro(00:49) Overview and AI in supply chain(02:25) Meet the panelists(05:45) Supply chain data challenges(13:53) AI's role in supply Chain(24:38) Suzanne’s example of AI in supply chain(27:21) Ben's AI success story(28:14) Matt's insights on AI's value(30:15) Advice for AI beginners(32:56) Tackling disconnected systems(35:53) Future predictions for AI in supply chain(36:25) Selecting the right AI partner(38:52) Suzanne's vision for AI evolution(42:12) Matt's bold predictions(44:17) Takeaways and ways to connectAdditional Links & Resources:Transportation spend intelligence: The AI-native transformation- https://www.loop.com/asset/transportation-spend-intelligence-the-ai-powered-transformationConnect with Suzanne Wilsbacher: https://www.linkedin.com/in/suzanne-wilsbacher-6968912/Check out Cengage Group: https://www.cengagegroup.com/Connect with Ben Smith: https://www.linkedin.com/in/ben-smith-77855a26/ Check out Clemens Food Group: http://www.clemensfoodgroup.comConnect with Matt McKinney: https://www.linkedin.com/in/mattlmckinney/ Learn more about Loop: https://www.loop.com/ Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Cleared for Takeoff: Workforce Development in the Aviation Industry: https://bit.ly/42X4deyWEBINAR- Supply Chain Orchestration with SAP: https://bit.ly/4jFJn9qThis episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/democratizing-digital-twins-supply-chain-1431 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at [email protected]© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

NOW PLAYING

0:00 50:10

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Chewing the Fat with WorkForge WorkForge Bite-Sized Conversations for Building a Stronger Workforce Welcome to Chewing the Fat, a podcast delving deep into the world of food manufacturing. Dive into real conversations around critical topics like staffing, retention, onboarding, and career development in this essential industry. Subscribe now to gain insights from your peers, subject matter experts and more on the biggest issues facing food manufacturers today: -Hiring and retaining employees -Addressing the challenges of the Silver Tsunami -Improving time to productivity of new employees -Engaging employees from hire to retire And more... Tune in to Chewing the Fat, a WorkForge podcast, and join the conversation on how to build and sustain a resilient, high-performing workforce in food manufacturing. The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality Mario C. Bauer, Florian Schneider, Axel Weber & Dr. Tillman Bardt The Newmorrow PodCast is more than a podcast — it's a platform for open dialog on the future of our business, a platform for those building what doesn’t exist yet. Here, we share and embrace our passion for the hospitality industry, but we won’t romanticize the journey. We ask the tough questions, confront uncomfortable truths, and prepare for a future that resists easy answers. We believe that the tougher and wilder times become, the more openly, honestly and humanely people need to talk to each other and act together. We believe, openness, togetherness, and truthfulness should also be cornerstones of a professional community to develop our utopian idea of „open source“. This is a space where visionaries don’t just imagine the future — they wrestle with the paradoxes that shape it: success vs. happiness, data vs. instinct, stability vs. reinvention. Join leaders, entrepreneurs, and thinkers as they share not what made them — but what’s actively shaping them, now and next. So tune in FEAR NOTHING and Have Lots of Fun with Carlie Lara Wallace carlielara Welcome to The Fear Nothing and Have Lots of Fun Podcast!! We get vulnerable, we have fun, and there’s always a bit of the gospel! These episodes detail all that God is doing in my life right now, and what I’m learning through these experiences. NEW EPISODES come out every Wednesday at 6:05am for those hump day early risers!

Frequently Asked Questions

How long is this episode of Supply Chain Now?

This episode is 50 minutes long.

When was this Supply Chain Now episode published?

This episode was published on May 19, 2025.

What is this episode about?

Can I download this Supply Chain Now episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!