Demographics and Psychographics of your office location with Crystal Misenheimer

Choosing a location to build or buy your practice often isn’t well thought out by most chiropractors, but it is not surprising, there is a lot that goes into the process. Companies like The Joint and Trader Joe's spend millions to get it absolutely right. I often joke that if I was opening a new practice I would just open next to a Trader Joes, because they have nailed it consistently. In this episode, I interview Crystal Misenheimer of Progressive Practice Sales on the topic of choosing your practice location that optimizes for such things as psychographics, demographics, success, and your personal satisfaction. Since Covid, Crystal shares with us the increased movement of chiropractors and the increase of practice sales and purchases, as well as building from scratch that has occurred. In this episode I attempt to pin down some of the best practices when choosing your location and some of the topics we discuss are: Psychographics of your ideal patients and where they live and work Demographics of the area you choose What State do you want to live in? Types of offices (Retail, Medical Buildings, Stand Alone, Gyms, etc) Pitfalls to avoid What happens if you own a practice and want to move away from the area Current trends in investors purchasing chiropractic offices Much more! For more information on Progressive Practice Sales you can find more at https://www.progressivepracticesales.com/