Demographics Shape Tissue & Hygiene Market in Chile

Birth rates are slowing in Chile, and as a result the market for diapers is slowing with manufacturers of diapers finding new ways to target consumers in the country. As the population gets older, there is a greater focus on adult incontinence products typically produced by the same companies manufacturing infant diapers. Also, premiumisation is a huge trend in Chile, and companies are manufacturing premium products at higher price points. These strategies are proving successful for tissue and hygiene companies in the country thus far.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.