Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point

An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point" was published on April 9, 2025 and runs 39 minutes.

April 9, 2025 ·39m · B2B Social Growth: Presented By Tribal Impact

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Summary

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world. We’ll explore the following: The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple...

Episode Description

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.

Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.

We’ll explore the following:

The limitations of traditional attribution in modern B2B marketing
How to track success when buyers engage across multiple channels
The role of organic social and how to prove its value
Actionable strategies for refining your tracking approach

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