Demystifying & Changing the Perceptions of Sherry Wine Globally | Cesar Saldaña, President of the Consejo Regulador

Sherry's image has been changing over the last few decades, becoming a more popular drink for more than just the elderly. The authentication, regulation, marketing & education of Sherry is vital to the progress of changing people's perception of Sherry globally.    César Saldaña is the President of the Regulatory Council of the Protected Denominations of Origin "Jerez-Xérès-Sherry", "Manzanilla-Sanlúcar de Barrameda" and "Vinagre de Jerez”.   Learn more about Sherry here: https://www.sherry.wine/