Demystifying B2B Lead Gen - GTM Expertise

What this episode covers

Matt Lerner draws on deep B2B lead generation experience to reveal the most frequent mistakes startups make, with a strong focus on truly mapping and understanding the customer journey. He underscores the necessity of ongoing experimentation, rapid learning, and channel mastery to discover which acquisition tactics deliver results. Matt also explains how AI, when layered on a foundation of customer insight and structured testing, can accelerate marketing effectiveness—rather than replace core strategy. Finally, he stresses the impact of building the right team and tracking the metrics that reflect meaningful progress in lead generation efforts.

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Frequently Asked Questions

How long is this episode of GTM Expertise?

This episode is 36 minutes long.

When was this GTM Expertise episode published?

This episode was published on October 29, 2025.

What is this episode about?

Matt Lerner draws on deep B2B lead generation experience to reveal the most frequent mistakes startups make, with a strong focus on truly mapping and understanding the customer journey. He underscores the necessity of ongoing experimentation, rapid...

Can I download this GTM Expertise episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.