Demystifying Business Podcast Metrics and Strategies w/ Megan Dougherty

This episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation. My conversation with Megan range from her debunking the idea that every business needs a podcast to spotlighting the real podcast metrics that matter. Prepare to be amazed as Megan recounts her unexpected journey into the podcasting world and explains why conventional metrics like downloads may not be as crucial as you think.Follow our conversation, as Megan deciphers the four main podcast blueprints for businesses. Whether it's thought leadership, relationship building, audience engagement, or content, Megan has been there, and done that. She generously shares insider tips from her experience developing and managing podcasts for clients and reveals strategies to ensure you're always producing top-notch content. It's a peek behind the curtain you won't want to miss.Our enlightening chat concludes with Megan shedding light on the importance of inviting guests to your business podcast. Megan passionately shares how these encounters can be a powerful tool in building fruitful relationships, and reveals her theory on the nine different touch points that can lay the groundwork for a new professional relationship. She also gives us the lowdown on the significance of unique listeners in podcast metrics. Buckle up for this insightful episode packed with vital tips and tricks to supercharge your podcasting journey especially if your podcast is your business' growth engine.Connect with Megan: Website | PodcastAre you a budding podcaster eager to boost your skills? Join our lively community for mentorship, workshops, and strong support. Whether you're a newbie or an experienced podcaster, we're here to nurture your growth with valuable resources. Connect with peers, learn from pros, and unlock your podcasting potential.Join our community today and let's create podcasting magic together! And get the Podcasters Manifesto ebook FREE!Send us a textSupport the showConnect with us: Website: https://bit.ly/4h9Of5KJoin Our Patreon: https://tinyurl.com/muzmh69kBook a Free Consultation: https://bit.ly/47XrdexInstagram: https://tinyurl.com/yc2vxcb6X: https://tinyurl.com/ja7wb9fm===================================== 👉Helpful Resources ConvertKit email marketing: https://bit.ly/3TM19grJoin my Substack: https://shorturl.at/3LXCxRecord, stream, & edit with Riverside: https://shorturl.at/AZ3LrHost multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9zaShop Podcast Microphones: https://amzn.to/3Rvz4c7Get paid to interview guests: https://shorturl.at/htIY4Podcast hosted by BuzzsproutDisclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost. Get full access to Tools of the Podcast Trade at toolspodcasttrade.substack.com/subscribe