Demystifying Digital Marketing ROI - The Marketing Schema...

What this episode covers

In this episode, we discuss the importance of tracking ROI in (digital) marketing, what metrics to look at, how to attribute them, and how financial metrics can help you calculate your ROI. We also discuss the metrics that matter most to your stakeholders to help you generate buy-in.

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Frequently Asked Questions

How long is this episode of The Marketing Schematic?

This episode is 41 minutes long.

When was this The Marketing Schematic episode published?

This episode was published on January 22, 2024.

What is this episode about?

In this episode, we discuss the importance of tracking ROI in (digital) marketing, what metrics to look at, how to attribute them, and how financial metrics can help you calculate your ROI. We also discuss the metrics that matter most to your...

Can I download this The Marketing Schematic episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.