Demystifying E-Commerce in the Alcohol Industry with Blake Moore - 004

E-commerce and alcohol is intersecting and Blake Moore, Director of E-Com at RNDC and our guest for this episode, is here to demystify the complexities around that. Blake brings his unique understanding of the traditional three-tier system and the role of marketplaces like Instacart to the table, emphasizing on the absolute necessity of having a hefty budget for investing in the right channels. He also shares RNDC's e-commerce strategies during the trying times of the pandemic and their plans for the future.We dive deep into the rise of B2B e-commerce and the importance of merging it with traditional e-commerce tactics for an effective omni-channel strategy. Blake emphasizes on the need to restructure team incentives to go in line with the overall sales goals. As a cherry on top, we wrap up by sharing our favorite alcohol memories and our choice of wines for a perfect evening. Grab a glass and tune in!