Demystifying Impact Investing in West Africa, with Evelyne Dioh

What if investing with a gender lens, and in a relevant way, could mean more impact and returns than we think? In this episode of Be and Think in the House of Trust, I am listening to gender-smart investor Evelyne Dioh Simpa. Evelyne is the Managing Partner of WIC Capital, the first investment fund in West Africa that exclusively targets women-led small and growing businesses. Evelyne was also recognized on the Black Women in Asset Management (BWAM) 40 under 40 list of Black women who are shaping the future of asset management. Passionate about gender issues in modern African societies, Evelyne’s life mission is to contribute to the development of the African private sector, by reinforcing and growing small businesses. In this insightful episode, we learn how to de-mystify impact investing when it's done in different parts of the world and how to focus on systems change to achieve breakthroughs. Evelyne also paints us a picture of what international investors would have understood by 2033.Highlights of this episode(3:39) Be generous with business plans, and see all the potential (5:18) International Capital is not used to fit our landscape(12:01) Bring the capital where it's needed(15:35) The dichotomy of return and impact (16:35) The successful impact story of the Mburu bakery franchiseUseful LinksWIC Website: www.wic-capital.netEvelyne Dioh on Linkedin https://www.linkedin.com/in/evelyne-dioh-a3185427/Mburu Bakery (Mburu = Bread in Woloff)created by Isseu Diop Sakho https://mburu-boulangerie.comDo you love to invest in Social Change? Get Servane's Conscious Innovation Updates. Subscribe for free on http://eepurl.com/hp0h55Connect with Servane:LinkedIn: https://www.linkedin.com/in/servanemouazan/ Website: https://servanemouazan.co.uk Subscribe to Conscious Innovation updates: http://eepurl.com/hp0h55 Podcast Music Production from Series 04 Ep 45: Milig Mouazan-Strachan