Demystifying Sales Projections & Annual Planning with Felice Thorpe

Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.  In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process. You’ll hear: What you’ll need to get started with your Financial Forecast Why you should include your team in the process How to get over the fear of getting your Sales projections wrong Where to include promotions in your plan And so much more! Financial Forecasting is a valuable process for your Good Food Business. The resulting 12-month Financial Forecast is a tool you can revisit throughout the year to ensure that you are on track to reach your goals. If you are interested in the Annual Planning Workshop, visit our website. You’ll find more information on this workshop, as well as our new Good Food CFO Courses as they become available.   Got a question or idea for the show? Email us at [email protected] Instagram: @The.Good.Food.CFO Join us in the Profitable Food Business Community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com