Demystifying Startup Sales

In this no-fluff, high-impact episode of GorillaCast, Ami Rubinstein sits down with sales strategist Mika Jordanov to break down one of the most dreaded—and critical—functions in early-stage startups: sales.From cold calling to CRM hacks, Mika offers brutally honest and highly practical advice for founders who want to stop avoiding sales and start doing it right. Learn how to structure your calendar, get your first 30 customer conversations, build a repeatable outreach script, and understand why managing your pipeline is more than just admin—it’s your startup’s pulse.Whether you love it, hate it, or fear it, this episode will help you treat sales less like a dark art and more like a trainable skill. A must-listen for any founder serious about building a business, not just a product.