Den generiska coronareklamen

Här handlar det om att stå bakom hjältarna i krisen, om att vi sitter i den här båten tillsammans, om att vi har funnits här i 100 år och kommer fortsätta finnas här även i framtiden. Den som har sett en coronareklam har sett de flesta, helt enkelt. Veckans gäst är varumärkesexperten Niklas Turner Olovzon som reder ut om man som företag måste adressera corona i sin marknadsföring och berättar varför han tycker att det är bäst att ibland bara vara tyst.

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This episode was published on May 13, 2020.

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