Dena Wimette: The Art of Brand Innovation in Today’s Market

Brand innovation takes center stage in this conversation, where Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids delve into the delicate balance between change and consistency. They explore how brands find inspiration for product innovation and how this influences marketing strategies. With a fresh take on today’s marketing landscape, our guest highlights trends, discusses the “lost arts” of brand marketing, and shares her experience building a creative and collaborative team. Tune in for an in-depth discussion on navigating the ever-evolving CPG and beer industries, all through the lens of a seasoned marketer.