Denise Logan - The Seller Whisperer (#67)

Host of the Maximize Business Value Podcast, Tom Bronson, speaks with guest Denise Logan, The Seller Whisperer. The two discuss the significance of the entire transition process because there is more to a sale than the transaction. Denise uses her business owner expertise to guide business owners through the emotional period of transition. She is the author of The Seller’s Journey: How (Smart) Sellers Navigate the Obstacles to Exiting their Business, which is a riveting business fable about navigating life post-transaction. Listen now to learn about preparing for your future!Denise Logan prepares business owners and their advisors for the emotional journey of selling their business. Having deftly guided hundreds of leaders as they’ve threaded the needle of transition, she enhances confidence in the outcome and certainty about the future for their family and their business. Her work as The Seller Whisperer ™ frees up the professionals to focus on the transactional work they do best while ensuring that the business owner has the emotional support from a right-brain thinking partner. Since founding Chase What Matters in 2010, Denise has delivered several hundred paid speeches on three continents and is a frequent commentator on the subjects of business succession planning, transition and legacy. Denise’s book, The Seller’s Journey: How (Smart) Sellers Navigate the Obstacles to Exiting their Business can be found here or on her website.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.Mastery PartnersElevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.  Mastery has developed a 4-Step Process to help business owners achieve their dreams.STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.