dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads

from The MadTech Podcast · host ExchangeWire

In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.They look at IAB Australia’s 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.0:00 Introduction1:20 IAB Australia launches new initiative12:51 Google patents right to replace landing pages27:34 Apple to introduce ads in Maps

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