Deodorant, Chainsaws and Yogurt: How to Succeed Going Direct to Consumer

This episode we get to explore the exciting frontier lying ahead of deodorant, chainsaws and yogurt. Your first thought is probably, “that sounds like a normal morning for me”, in that case, props to you, thanks for joining us in the Pacific Northwest! But seriously, what exciting frontier lies ahead of deodorant, chainsaws and yogurt? The Direct to Consumer frontier. Companies that provide goods traditionally bought through a store, are realizing the opportunity to grow their market share and revenue, by going straight to the people who buy their products. To help me decipher the Direct to Consumer world is Charles Nicholls, a seasoned entrepreneur and software executive specializing in eCommerce, marketing and AI/Machine learning. Presented by The Future of Customer Engagement and Experience, providing thought leadership and analysis on topics both consumer-facing and business-to-business, from sales, marketing, customer experience, data management, and more.