Depop: Gen Z and Millennials – What's The Key Difference?

We sat down with Ilaria Squicciarini from Depop – a social marketplace where over 13M people go to buy, sell and discover unique items. Their mission is to empower fashion creatives, offering them with a platform that celebrates their individuality. We talked about changes in customers’ behaviour in the past years, how Gen Z use technology and how they create campaigns that go viral.