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Der #1 Demand Gen Tipp, der dein Problem löst

EPISODE · May 7, 2025 · 12 MIN

Der #1 Demand Gen Tipp, der dein Problem löst

from DOKTOR SHOP - E-Commerce Podcast mit Dr. Sebastian Decker · host Dr. Sebastian Decker

In dieser Folge räumt Sebastian mit häufigen Denkfehlern rund um Demand Gen und YouTube Ads auf. Du erfährst, welche zwei Strategien sich für unterschiedliche Shop-Typen bewährt haben – von einfachen, erklärungsarmen Produkten bis hin zu erklärungsbedürftigen Angeboten mit starker Wirkung. Anhand konkreter Beispiele zeigt Sebastian, wie kreative Testingprozesse und durchdachte Funnel-Strukturen die ROAS signifikant steigern können. Außerdem lernst du, warum der Umweg über Advertorials oft der effektivere Weg ist – und wie du Demand Gen profitabel skalierst.

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Der #1 Demand Gen Tipp, der dein Problem löst

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