Der Bullsh*t-Detektor im Marketing - AUSVERKAUFT

What this episode covers

In dieser Podcast-Folge erklärt René Höfinghoff, warum Marketing, das nicht verkauft, nur Dekoration ist. Er teilt seine Erfahrungen aus über 20 Jahren im Vertrieb und gibt Einblicke in die Psychologie erfolgreichen Marketings. René betont die Bedeutung von authentischen und klaren Botschaften, die sich von leeren Floskeln abheben. Er stellt den "Bullshit-Detektor" vor, eine Methode, um Marketingaussagen auf ihren wahren Wert zu prüfen. Zudem gibt er praktische Tipps, wie man Marketingbotschaften so formuliert, dass sie bei den richtigen Kunden ankommen und nachhaltige Ergebnisse erzielen.

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How long is this episode of AUSVERKAUFT - Was jetzt im Marketing funktioniert?

This episode is 7 minutes long.

When was this AUSVERKAUFT - Was jetzt im Marketing funktioniert episode published?

This episode was published on January 16, 2026.

What is this episode about?

In dieser Podcast-Folge erklärt René Höfinghoff, warum Marketing, das nicht verkauft, nur Dekoration ist. Er teilt seine Erfahrungen aus über 20 Jahren im Vertrieb und gibt Einblicke in die Psychologie erfolgreichen Marketings. René betont die...

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