Der Hyper-Connected Consumer

from marketing-BÖRSE Podcast · host Simon Putzer

Kunden sind heutzutage mehr als je zuvor connected - bevor sie eine Kaufentscheidung treffen, holen sie sich Produktinformationen auf einem Tablet ein, um dann später auf einem Laptop zu kaufen. Sie lesen E-Mails auf ihren Handys und lösen dann Gutscheine und Angebote im Laden ein. Marketer sehen diese verschiedene Kanäle größtenteils noch als separate Einheiten an, für Kunden allerdings laufen heute all Ihre Marketing Kampagnen auf einem Tool zusammen, dem Handy. Wir möchten Ihnen zeigen wie Sie Ihre E-Mail Marketing Kampagnen, Angebote und Messages kanalübergreifend, hoch- automatisiert, und individualisiert aussteuern können.

Episode metadata supplied by the publisher feed · Published Oct 18, 2013

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