Der Mythos Hahnenkamm-Rennen - WWP Group Verwaltungsrätin Mirjam Hummel-Ortner (#35)

from 15 Love - der Business Podcast · host Marco Brugger

Da wir im selben Ort aufgewachsen sind, habe ich schon als Jugendlicher Mirjams Weg mit großer Begeisterung verfolgt. Vom Aufbau der Hahnenkamm-Rennen über den Weg der WWP zu einer globalen Sportmarketing-Agentur bis hin zur Vermarktung der größten Marken der Welt.Podcast mit WWP-Verwaltungsrätin Mirjam Hummel-Ortner über den Aufbau der WWP, die Vermarktung der Hahnenkamm-Rennen, den Mythos Kitzbühel, Sponsoring im Spitzensport, Athletenvermarktung, die Zukunft des Wintersports, Führung, Vorurteile und warum Zlatan Ibrahimović jedes Jahr nach Kitzbühel kommt.Link zur WhatsApp Community: https://chat.whatsapp.com/GkeNyPAXZr3...Feedback, Gäste Vorschläge und Sponsoring Anfragen bitte an: [email protected]

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This episode was published on April 9, 2026.

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