🎧 Der Studiotalk #8: "Marketing oder Marktgeschrei?"

from BIOMEX.TV aufs Ohr! · host Christian Schwalb, Karen Schmidt, Nadja Smejlus, Matthias Heß, Patrick Hamacher

Dieses Mal wird sich in der Talk-Runde alles um das Thema Marketing drehen. Dazu haben unsere Moderatoren Karen Schmidt (Pfefferminzia-Chefredakteurin) und Christian Schwalb (Geschäftsführer Biometrie Expertenservice) wieder versierte Experten ins Studio eingeladen – und zwar: - Wolfram Lefèvre, Gesellschafter und Geschäftsführer von digidor, dem Spezialisten fur automatisiertes Vertriebsmarketing in der Versicherungsbranche - Nadja Smeilus: Marketing-Referentin und Social-Media-Expertin bei der SCALA Finanzgruppe und - Patrick Hamacher, Geschäftsführer „Neue Medien“ beim Biometrie Expertenservice Dabei geht Moderator Christian Schwalb mit einem spannenden Zitat von Vance Packard ins Rennen: "Werbung ist die Kunst auf den Kopf zu zielen und die Brieftasche zu treffen. Kommunikation ist die Kunst auf das Herz zu zielen, um den Kopf zu treffen." - Stimmt das?

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This episode was published on February 13, 2024.

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